Comments on: Facebook Fans, Twitter Friends and Success

By: Jerod Morris

Jerod Morris — Tue, 19 Jan 2010 15:20:20 +0000

Great points Hannah. I was especially intrigued by the “inside track” tip. It’s a really great idea for building up that very loyal core that will spread your most important messages/online events around. To piggyback on what you said, people love to feel like they are “in the club” or part of an exclusive group. The more that you can cultivate that, naturally, the more loyalty you are going to build.

By: Hannah Newlin

Hannah Newlin — Tue, 19 Jan 2010 15:05:34 +0000

Derick, That Venture Beat article was fascinating to me! Great link… So interesting to learn that 1,000 true fans are more effective than 27,000 + “fair weather fans”… Nurture that fan base!

By: Derick Schaefer

Derick Schaefer — Tue, 19 Jan 2010 15:01:36 +0000

Hannah,

I had found an interesting article that talked about quality versus quantity in terms of followers and friends. It was the story of a Twitter user who’s follower list skyrocketed to 250K after Twitter put him on the recommended page. In his account, this huge number of followers did not increase his click through rate or number of retweets. He basically referred to the majority of these followers as “lurkers” versus true interacting followers.

Your advice above is spot on for building true community in social media which is important!

Here’s a link to the article: http://venturebeat.com/2009/12/30/anil-dash-twitter/