Unfortunately, I do not have a new episode to present to you today. Because a few scheduling snafus, I had to push back a few recording times. However, we most certainly will have a new show next week with a guest that I know you will really enjoy and learn a lot from.
In the meantime, browse the archives and listen to any of the first three shows that you have not yet listened to. Also, follow The Blogging Life on Twitter. I will begin tweeting more in the coming days and weeks, usually posts from bloggers I particularly enjoy.
And here are a few such posts to tide you over until we have a new episode to listen to:
Five Ways to Write Magnificent Copy – Copyblogger
Persuasion is mostly a matter of education and building trust, and it’s hard to build trust when you write like a corporate drone.
Too many copywriters slip into an overly formal style because they think it makes them sound important. Bad idea. No one wants to read stiff, formal copy with all the personality of a fax machine.
Better to put too much personality in and have to edit it out later than not put enough in to begin with.
Lacking a Life List – Small Hands, Big Ideas
Many friends and fellow bloggers have life lists. They post them on their blog to hold themselves accountable and share. It’s brilliant, really. I feel invested (even if they aren’t my friends) to understand what they’ve accomplished, what they’re struggling with and when they can officially check one off the list.
I don’t have a life (bucket) list.
I’m all motivated, I push myself everyday, I do a lot (usually too much), and I have a vision (many actually) – but I don’t have an official list – not even on a scrap of paper, not in one of my many journals, not here on my blog. I started thinking about this and wondered if I should have one and even further, why don’t I have one?
Without that outline, or reaching for the stars, does that mean I don’t?
The Perfect Heart – Paulo Coelho’s Blog
“You must be joking,” he said. “Compare your heart with mine … mine is perfect and yours is a mess of scars and tears.”
“Yes,” said the old man, “Yours is perfect looking … but I would never trade with you. You see, every scar represents a person to whom I have given my love….. I tear out a piece of my heart and give it to them … and often they give me a piece of their heart which fits into the empty place in my heart but because the pieces aren’t exact, I have some rough edges.
Anatomy of a Great Blog Post – Ricardo Bueno
Your headline is your opportunity to make a great first impression and captivate a readers attention. When you share links on Twitter for example, the 140 character Tweet and your post’s headline is your chance to grab someone’s attention enough to make them want to click on the article and read it. If you have a poorly written headline, you’re not going to convert the click-through.



